This video may not be very easy to understand at first glance. It was created by a Charles Ward, an English man living in Japan. Frustrated by the amount of plastic bag waste there, he wanted to create awareness and a campaign around protecting the environment. His solution? Appealing to the masses using his own new Anime character. Anime is popular Japanese cartoons.
His character is called Fukuro-chan and he is a plastic bag. He will be appearing in a feature length film as well as in several comic strips. This is a great example of creativity vs. climate change- using a popular cultural icon to illustrate an environmental message. Plus, Hello Kitty is pretty cool, but can you imagine Fukoro-chan becoming a globally recognised anime character, not just for being a cute bag, but for carrying an important message.
(Spotted in the Guardian)
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