After calling in the Carbon Trust for a chocolate life cycle emissions audit, Cadbury has realised that their famous "glass and a half in every bar" is where 60% of their product's CO2 impact comes from.
Gas from cows and the like causes around 20% of global greenhouse gas emissions (athough apparantly this comes out the front rather than the back - who knew?).
We know that 1kg of beef creates 34.6kg of CO2 and uses 15,000 litres of water (much more than, say, a kilo of cereals). Well even a litre of milk makes 900g of CO2 equivalent. A moo-cow produces as much greenhouse gas every year as the average family car.
As a result, Cadbury has sent their dairly farmers some tips on cutting down their bovine belching, like changing their diet. Current studies are showing that emissions from some farmed animals could be cut by half on new diets.
Happily, Cadbury seems really committed to reducing their carbon footprint in general. They were recognised as "Best in Class" by a Carbon Disclosure Project report at the end of last year based on a survey of the FTSE 350 largest firms.
Chocoholism is a tough behaviour to change though (apparently there's a 12-step chocoholics program: never be more than 12 steps away from chocolate). Perhaps more direct intervention is called for?
So put your hands up and your bars down people. Throw down the chocolate and nobody gets hurt. Step away from the Dairy Milk, I repeat, step away from the Dairy Milk. etc
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