Green Thing supports 10:10

Today we're joining thousands of individuals and organisations from across the country to unite behind one simple idea: a 10% cut in carbon emissions during 2010. It’s called 10:10, and we want you to be a part of it.

And if you happen to be in London, join us at Tate Modern from 4pm to celebrate the start of this new chapter in the biggest story of the 21st Century. If you can’t make it down in person, visit 1010uk.org to sign up now.

Cutting 10% in one year is a bold target, but for most of us it’s an achievable one, and is in line with what scientists say we need right now. By signing up to 10:10 we’re not just promising to reduce our own emissions – we’re becoming part of a national drive to hit this ambitious goal in every sector of society.

The success of 10:10 depends on getting everyone involved in making it happen, and the 10:10 website has all the tools you need to pass the message on far and wide. We need to start spreading the word to every corner of the country, inviting our friends, family, colleagues, customers, competitors – everyone we know – to take part.

It’s easy to feel powerless in the face of a huge problem like climate change, but by bringing everyone together to take action collectively, 10:10 enables all of us to make a meaningful difference. It’s the perfect opportunity to find out what’s possible when we work together.

10:10 is an idea whose time has come. Let’s get started.

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