According to Deloitte LLP's new report, while 59% of US consumers will spend less this christmas, 44% of them are ok to pay between 10-25% extra for 'green gifts'.
"Our survey shows that a significant number of people will pay more for eco-friendly products", they say, "which tells us that this issue is becoming a key factor in consumers' purchasing decisions." Apparently, 20% of consumers say they will buy more "eco-friendly" goods this christmas.
Green shopping practices also continue to be a focus, with 38 percent of consumers saying they will use fewer plastic bags while 21 percent are planning on not wrapping holiday gifts to conserve paper. Shopping online also continues to be considered a greener practice, with more than one-third of consumers saying they will shop more online and in catalogs this year in order to save on gas.
I'm not sure saving petrol is a consciously greener habit but I the trend in behaviour is good.
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