This company's brand name is actually a message. 'Stop the water while using me' is the name for this company's line of personal hygeine products. In addition to the name being an obvious environmental message, the products are made from organic ingredients, packaged in biodegradable containers, and manufactured sustainably.
The brand is cute, but if changing behaviour were as easy as incorporating a message onto a product, then there would likely be less people who smoke, given the death warnings written all over the packaging.
But, if this idea is a hit, with the brand name being a message, then the same way people call tissue: Kleenex and vacuum cleaners: Hoovers, maybe 'stop the water while using me' could become a household name?!
Stop the water while using me, combined with a short sharp showercast, and low flow faucets and other all-conserving ideas, might just take off.
(Spotted on Springwise)
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