Green Thing Blog

Pentagram’s Harry Pearce was struck by how many of us seem to have forgotten how to use our feet.

“I wanted to do a poster about walking because walking is the most natural human thing to do. It’s what we’re built for, and what we’re built to do more of.”

“The poster is about subverting a common symbol to a new purpose. Taking a symbol that’s about learning to drive, and recycling it to inspire someone to walk more. Learning to drive is learning to do the wrong thing for the planet, and learning to walk is learning to do the right thing.”

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We’re selling 23 limited editions of this poster printed on FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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For her poster, Sophie Thomas, Co-Director of Design at the RSA, recycled plastic waste to encourage others to do likewise.

“These attractive little pieces of plastic flotsam are testimony to our love of the disposable and attachment to plastic as a wonder material. But they are also an environmental reflux of something we have thrown away and not given any further thought to.”

“All these pieces were part of the estimated 10% of our plastic waste that ends up in the sea; washed in from landfill sites. Plastic should not be in landfill. Use your consumer power to push for change. If you can recycle it do, and if you can’t take it back to the shop and ask why they are selling you something that has to be put in the rubbish. This flotsam is testimony that there is no away.”

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We’re selling 23 limited editions of this poster printed on A3 FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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Pentagram’s Emily Oberman and Alex Stikeleather wanted to convince people to stop drinking bottle water by making tap water fun again.

“The idea came up as a joke,” says Emily. “To me it is the personification of what’s great about drinking tap water. It harkens back and is cheery in the same way that musicals of the 30s and 40s were cheery during a depression or a war. And the call to action, C’mon Get Tappy, just summed how we were feeling and is in keeping with the musical style and feeling of the image (it is a reference to the Judy Garland song, the Partridge Family theme and even an Elvis Costello album).”

“As far as the style goes, this was basically the original sketch. We tried to make it more ‘realistic’ but it just didn’t work and got overwrought very quickly. I just love how silly and dumb this is - and that’s what makes it smart.’

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We’re selling 23 limited editions of this poster printed on A3 FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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Yesterday Chris Huhne was jailed after a chain of events stemming from one bad decision: to take the car rather than walk. Ironic, given that he used to be the UK’s Energy and Climate Change Secretary. Artists Huntley Muir wanted to use him as an example of why it’s always better to ditch the car and go by foot instead.

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We’re selling 23 limited editions of this poster printed on FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here. 

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Tom Uglow, Creative Director at Google, wanted to remind people that good things happen when you ditch the car and walk instead.

“Walking was a really easy choice. I walk. I love to walk. I feel for the people trapped on buses or sitting in cars. We are made to walk, it is so natural it defines natural. We’ve evolved to walk, not to sit, crouch or hunch. Even our minds work better when we walk, it is a pure meditative space, and when you walk you actually get somewhere. So I figure, skip yoga, forget the gym, just walk. Oh, and you save the planet too.”

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We’re selling 23 limited editions of this poster printed on FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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