Green Thing Blog

For the final poster in our Earth Hour campaign, Dan Germain, the Creative Director of innocent, worked with Ben Williams to create this image highlighting the good things that happen when you turn off the lights.

“Worrying about climate change is all very well, but the real question is… how will it affect our sex lives? Football matches? Discotheques? You know – the important stuff. Our poster sets out to investigate this possible future, where everyone lives in the dark, all of the time, forever, as the dust rises from an eternal and ever-raging global sandstorm, created by our insatiable demand for everything, right NOW. So please don’t f*ck the planet up, or there’ll be no more discos, and no more sex.”

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We’re selling 23 limited editions of this poster printed on FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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When It’s Broken by Domenic Lippa 22/23

Encouraging people to fix things instead of throwing them away was the aim of Pentagram designer Dom Lippa with his poster.

“Solving things that are broken seems to be at the centre of what we as a society need to do. Most of the environmental issues that we are facing are due to our own doing so we need to fix them. It’s basic problem-solving which we as designers have to do every day and we need to apply this attitude to some of the world’s bigger problems.”

“The execution was borne out of the problem. You take the words ‘Fix it’, show them as broken but we all know what the solution would be without literally showing how to solve it. This is a collective problem which we all need to solve. We all know what to do so we should do it.”

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We’re selling 23 limited editions of this poster printed on FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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Photographer Dean Chalkley’s aim was to get people turning off the heating and pulling on a jumper instead.

“I find it so strange when people turn up the heating rather putting another a layer like a jumper. Jumpers are better than heating - they can make you really nice and hot. I’ve got one on now actually and I’m really toasty.”

“To make the point in a fun and impactful way, I wanted to make a jumper that was extraordinary so we found Korina Kyriakou, a jumper maker extraordinaire, and she designed and knitted something a little crazy for the shoot.”

“The guy wearing the jumper is Gideon, and he’s not only temperature hot, he looks hot too. I think Gideon will get lots of fan mail and his temperature will rise even more. He may even have to take a few layers off.”

“We did the shoot with no artificial light by the way, just reflecting light from the windows. We did the green thing!”

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We’re selling 23 limited editions of this poster printed on FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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Illustrator Mr. Guil wanted to create a poster that inspired people to use things up to the very end - and so, logically, he did so by using a pencil right to the end.

“I have always wondered why people don’t use pencils to the very end. This piece, made with one pencil, is influenced by the visual image of pencils revolving around my creatures combined with abstract forms and structures.”

“I find it interesting to observe how the pencils diminishing size can affect the line and shapes of a drawing. Imposing alterations to the hand movement. Therefore contributing to the creative process of the pencil men eating pencils; men on pencil skies, with pencil nose and pencil tattoos.”

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We’re selling 23 limited editions of this poster printed on FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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Illustrator Andy Ward wanted to encourage us to live a life less electrical and more connected.

“Disconnecting from habitual technology use, turning the power off and reawakening the senses. Beyond the immediate benefits of turning off the current and using less electricity I wanted to show that in turning off our technology we can also reconnect with the world around us in a more natural way. Reconnect with nature, marvel at its beauty and work long term hand in hand to make changes.”

“I’ve illustrated a little urbanite going through his moment of awakening.  A bird acts as messenger and delivers the green message. Do the Green thing - turn off, tune in. Music to his ears.”

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We’re selling 23 limited editions of this poster printed on FSC paper with sustainable ink for £23 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy this one here.

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