With London Fashion Week sashaying on this week, we've all got fashion on the brain. So when better to discover Mud Jeans and their new initiative, Lease A Jeans.
This Holland-based service lets you lease a pair of Mud Jeans (beautifully made from organic cotton) for one year. If anything breaks or rips during the year, Mud Jeans will repair and replace them and at the end of the 12 months you send them back and can rent out the latest, greatest pair.
You get the latest look, they can recycle the materials and no jeans get left forgotten and unworn in the back of your cupboard. Pretty clever really. Especially if you struggle to Stick With What You Got.
Of course, if you know you will love and wear them forever then you can just buy a pair outright. But for those of us whose outfits closely follow the fashion seasons, this could just be the sustainable pair of jeans we've been looking for.
P.S. Got a load of jeans that you don't wear already? Swish them with your friends so they can be worn and loved again.
(Spotted on Allmygoodness)
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