I just got back from the TED Global conference in Oxford which, as usual, was magnificently inspiring (and rather humbling - hearing about other people's efforts to change the world, or the story of Sudanese child soldiers, etc).
But rather than eulogise about TED, which I realise can get pretty boring for others (so I've been told regularly ;-) I thought I'd mention something that was in this year's TED gift bag: a Green Thing DVD.
We produced one especially for the ocassion - what better place to spread the idea of Green Thing and inspiring people to lead greener lives than at a conference about Ideas Worth Spreading?
The real story, for the purposes of this post, is how the gift was packaged. Thanks to a fantastic effort by the entire Green Thing team + members of families, we hand-wrote 700 letters on seed paper which was tied in a bow to the DVD with green wool.
Loads of people remarked on this at the conference. I think our gift stood out partly because people are simply not used to seeing personalised, physical things in a world where personalised things are usually digital, and physical things are usually mass manufactured.
Anyway, huge thanks once more to James for getting the DVD produced and delivered and to the GT team for pouring love, sweat and tears into the packaging.
Now lets hope some incredibly influential media owners saw it and get in touch demanding to help spread Green Thing's messages far and wide ;-)





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