Why bother? Because it matters.

Posted by andyh on 7th June
Tagged with: blog change consciousness cooler guardian pollan
3 comments >>

"If you do bother, you will set an example for other people. If enough other people bother, each one influencing yet another in a chain reaction of behavioural change, markets for all manner of green products and alternative technologies will prosper and expand. (Just look at the market for hybrid cars.)

Consciousness will be raised, perhaps even changed: new moral imperatives and new taboos might take root in the culture. Driving an SUV or eating a 24oz steak or illuminating your house like an airport runway at night might come to be regarded as outrages to human conscience. Not having things might become cooler than having them.And those who did change the way they live would acquire the moral standing to demand changes in behaviour from others - from other people, other corporations, even other countries."

As a piece of evidence that we're helping to make a difference, one person at a time, we were rather chuffed when somone blogged this about last month's Green Thing: 

“The video they've got is a spoof Apple advert trying to get you to buy one of their impossibly beautiful new laptops. It's genius… Suddenly Doing The Green Thing made keeping my old laptop appear as cool as buying a new one. I became part of an online community of people trying to do the right thing. It felt good.” 

Feels good to us too.