Just because this is a year old doesn't mean I haven't just come across it (I dont get out much) and that I didn't think it was worth passing on.... errr, so here it is.
A campaign to stop 100 million sharks being killed, mainly for their fins, and to change their 'brand image' - only 4 people were eaten by sharks in 2007 worldwide, which is a lot less than died accidentally because of faulty toasters or from falling off chairs.
Mind you, if you try making toast with a shark or sitting on one, I bet it would kill you.
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