VIRAL CAMPAIGN URGES GLASS FANS TO ‘PASS THE BOTTLE’ TO SPREAD THE RECYCLING MESSAGE
Friends of Glass, the 15,000 + strong European consumer group will be encouraging its Facebook followers to play a pass-the-parcel style virtual game this autumn. The Facebook game ‘Pass the Bottle’ asks fans to pass on to each other a virtual glass bottle of a favourite drink, taking a virtual sip as they go. When the bottle is empty, the bottle is recycled by the last one in line – who then wins a prize for doing so.
The game provides links to further information about how consumers can help ensure the glass they recycle is turned into recyclate of the highest quality so it may be used to make new bottles and jars.
Glass artist Duncan Barker-Magowan of Duncans Beads comments “Pass the Bottle is such a simple game to play with friends - and you might win a prize too. It’s a great way to let your friends know that glass rules”
According to latest data (1), each year more than 25 billion glass bottles and jars are collected for recycling throughout Europe. Glass recycling has a dramatic impact on waste prevention and energy saving, it reduces pollution and depletion of natural resources. And European consumers know it: almost half of European families rank glass as their number one environmentally friendly packaging product(2). And some 80% know that glass is recyclable into the same or similar packaging without loss of quality, far outperforming any other packaging material.
Play the game: http://www.facebook.com/friendsofglass?sk=app_213238038715130
Friends of Glass, the 15,000 + strong European consumer group will be encouraging its Facebook followers to play a pass-the-parcel style virtual game this autumn. The Facebook game ‘Pass the Bottle’ asks fans to pass on to each other a virtual glass bottle of a favourite drink, taking a virtual sip as they go. When the bottle is empty, the bottle is recycled by the last one in line – who then wins a prize for doing so.
The game provides links to further information about how consumers can help ensure the glass they recycle is turned into recyclate of the highest quality so it may be used to make new bottles and jars.
Glass artist Duncan Barker-Magowan of Duncans Beads comments “Pass the Bottle is such a simple game to play with friends - and you might win a prize too. It’s a great way to let your friends know that glass rules”
According to latest data (1), each year more than 25 billion glass bottles and jars are collected for recycling throughout Europe. Glass recycling has a dramatic impact on waste prevention and energy saving, it reduces pollution and depletion of natural resources. And European consumers know it: almost half of European families rank glass as their number one environmentally friendly packaging product(2). And some 80% know that glass is recyclable into the same or similar packaging without loss of quality, far outperforming any other packaging material.
Play the game: http://www.facebook.com/friendsofglass?sk=app_213238038715130
Posted 5th September in: stick with what you got,
